Survey finds that a majority of parents are planning a summer packed with fun and family memories, and Juicy Juice is launching new lower sugar flavors and a sweepstakes to inspire just that!
STAMFORD, Conn., April 28, 2021 – A new survey released today finds that parents are planning to take back summer and create new memories with their family this year. The new research from Juicy Juice, a family-favorite juice brand, indicated that 70% of families want to reclaim summer 2021 after the past year spent at home. Ambitiously, well over half of all parents (64%) plan on safely incorporating a year’s worth of activities into this summer with their family and even more (68%) plan on safely making up for time lost over the past year.
Whether staying close or safely venturing out, Juicy Juice is releasing two new juice beverages to have on-hand for summer activities, trips and everything in between. The two new flavors, Berry Lemonade and Watermelon, capture tastes of the summer season, and are made with 35% less sugar than the leading juice and contain an excellent source of Vitamin C. The new offerings will be available in 59 oz. multi-serve bottles and 6.75 oz. juice box packs to accommodate summer activities on the go.
Slide into Summer Sweepstakes
To support summer fun for those staying close to home, Juicy Juice is kicking off the Slide into Summer Sweepstakes, offering five families a chance to win a deluxe backyard playset with installation included. 200 first prize winners will receive a fruit-themed inflatable pool while 500 second prize winners will receive free Juicy Juice! Those interested in participating can look for specially-marked packages of Juicy Juice and enter their unique code for the chance to win through July 31. Enter to win and find more details at JuicyJuice.com/SlideintoSummer.
“No matter if families choose to stay close to home or safely reconnect with others, we recognize that parents are looking forward to creating new memories with their loved ones and planning safe activities to have a feel-good, fun-filled summer this year,” said Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company. “ “To fuel excitement, Juicy Juice is helping families celebrate however they choose to spend the sunny season with the new summer-friendly flavors and the Slide into Summer sweepstakes.”
How Families Are Taking Back Summer
After the last year, it’s no surprise that seven in ten parents are devising a plan to safely take back summer with their families. To add:
Safely reconnecting with family while maintaining proper COVID-19 precautions will also stay a priority, with parents indicating the following as their favorite parts of summer:
Also according to survey respondents, time spent outside is key. Sixty-three percent of parents agreed a second spent indoors this summer is a second wasted. For families seeking inspiration, the top ranking outdoor activities for summer 2021 include simple pleasures families can do together in their own backyard, such as:
Regardless of their summer plans, 66% of parents agreed they’re going to cherish every single memory made this summer to make up for losing out on summer 2020.
For even more inspiration on creating new memories with your family this summer and to find the newest flavors in stores near you, visit JuicyJuice.com and follow Juicy Juice on Facebook, Instagram and Twitter.
Survey Methodology
The Taking Back Summer survey was conducted by OnePoll for Juicy Juice of more than 2,000 U.S. parents, including moms and dads.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S.. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
Media Contact:
Megan Miller, 347-801-2342
# # #
Survey finds that a majority of parents are planning a summer packed with fun and family memories, and Juicy Juice is launching new lower sugar flavors and a sweepstakes to inspire just that!
STAMFORD, Conn., April 28, 2021 – A new survey released today finds that parents are planning to take back summer and create new memories with their family this year. The new research from Juicy Juice, a family-favorite juice brand, indicated that 70% of families want to reclaim summer 2021 after the past year spent at home. Ambitiously, well over half of all parents (64%) plan on safely incorporating a year’s worth of activities into this summer with their family and even more (68%) plan on safely making up for time lost over the past year.
Whether staying close or safely venturing out, Juicy Juice is releasing two new juice beverages to have on-hand for summer activities, trips and everything in between. The two new flavors, Berry Lemonade and Watermelon, capture tastes of the summer season, and are made with 35% less sugar than the leading juice and contain an excellent source of Vitamin C. The new offerings will be available in 59 oz. multi-serve bottles and 6.75 oz. juice box packs to accommodate summer activities on the go.
Slide into Summer Sweepstakes
To support summer fun for those staying close to home, Juicy Juice is kicking off the Slide into Summer Sweepstakes, offering five families a chance to win a deluxe backyard playset with installation included. 200 first prize winners will receive a fruit-themed inflatable pool while 500 second prize winners will receive free Juicy Juice! Those interested in participating can look for specially-marked packages of Juicy Juice and enter their unique code for the chance to win through July 31. Enter to win and find more details at JuicyJuice.com/SlideintoSummer.
“No matter if families choose to stay close to home or safely reconnect with others, we recognize that parents are looking forward to creating new memories with their loved ones and planning safe activities to have a feel-good, fun-filled summer this year,” said Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company. “ “To fuel excitement, Juicy Juice is helping families celebrate however they choose to spend the sunny season with the new summer-friendly flavors and the Slide into Summer sweepstakes.”
How Families Are Taking Back Summer
After the last year, it’s no surprise that seven in ten parents are devising a plan to safely take back summer with their families. To add:
Safely reconnecting with family while maintaining proper COVID-19 precautions will also stay a priority, with parents indicating the following as their favorite parts of summer:
Also according to survey respondents, time spent outside is key. Sixty-three percent of parents agreed a second spent indoors this summer is a second wasted. For families seeking inspiration, the top ranking outdoor activities for summer 2021 include simple pleasures families can do together in their own backyard, such as:
Regardless of their summer plans, 66% of parents agreed they’re going to cherish every single memory made this summer to make up for losing out on summer 2020.
For even more inspiration on creating new memories with your family this summer and to find the newest flavors in stores near you, visit JuicyJuice.com and follow Juicy Juice on Facebook, Instagram and Twitter.
Survey Methodology
The Taking Back Summer survey was conducted by OnePoll for Juicy Juice of more than 2,000 U.S. parents, including moms and dads.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S.. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
Media Contact:
Megan Miller, 347-801-2342
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The contest promotes creativity among kids and will award multiple winners the opportunity to have their art featured on Juicy Juice packaging and receive hundreds of dollars in prizing for art supplies
STAMFORD, Conn., January 12, 2021– As we enter a new year, there’s one thing that remains the same, parents will continue looking for ways to keep their kids engaged and inspired at-home. From DIY crafts to games and virtual activities, parents have tried it all and are still left seeking more. Which is why this winter, Juicy Juice, the trusted kids’ juice, is helping parents foster creativity within their little ones through the launch of the Happy Artist Contest.
To participate, parents can submit their child’s drawing of what makes them 100% happy, like a favorite activity, a beloved pet or an element of nature. Here’s how it works:
Four grand prize winners will have the chance to see their artwork featured on Juicy Juice packs and receive a $500 gift card to go towards art supplies and empowering creativity at home. An additional ten first prize winners will receive a $200 gift card to upgrade their at-home art materials. Some tips for little artists’ parents to know:
“This year more than ever, it’s important for moms and dads to have activities at their fingertips while many are continuing to spend time close to home,” said Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company. “Taking time to reflect on what makes us 100% happy adds another layer of fun to a simple at-home activity, like drawing, and promotes kids’ creative thinking in a new, artistic way.”
Juicy Juice 100% juice has been enjoyed during family mealtime, snack time and activity time for more than 40 years. Available in a wide variety of juicy flavors from fruit punch and strawberry banana to tropical and orange tangerine, Juicy Juice 100% juice is made with no added sugar, no high fructose corn syrup and no artificial sweeteners. Each 8 oz. serving packs one cup of fruit and 100% Vitamin C, making it a great choice that moms and dads love to serve and kids love to drink.
For more inspiration and ideas for staying engaged and entertained while at home, follow Juicy Juice on Facebook, Instagram and Twitter. Learn more about beverage options for the whole family ranging from 100% juice to lower-sugar and organic at JuicyJuice.com and follow along with the Happy Artist Contest at JuicyJuice.com/HappyArtist.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S.. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
Media Contact:
Megan Miller, 347-801-2342
# #
The contest promotes creativity among kids and will award multiple winners the opportunity to have their art featured on Juicy Juice packaging and receive hundreds of dollars in prizing for art supplies
STAMFORD, Conn., January 12, 2021– As we enter a new year, there’s one thing that remains the same, parents will continue looking for ways to keep their kids engaged and inspired at-home. From DIY crafts to games and virtual activities, parents have tried it all and are still left seeking more. Which is why this winter, Juicy Juice, the trusted kids’ juice, is helping parents foster creativity within their little ones through the launch of the Happy Artist Contest.
To participate, parents can submit their child’s drawing of what makes them 100% happy, like a favorite activity, a beloved pet or an element of nature. Here’s how it works:
Four grand prize winners will have the chance to see their artwork featured on Juicy Juice packs and receive a $500 gift card to go towards art supplies and empowering creativity at home. An additional ten first prize winners will receive a $200 gift card to upgrade their at-home art materials. Some tips for little artists’ parents to know:
“This year more than ever, it’s important for moms and dads to have activities at their fingertips while many are continuing to spend time close to home,” said Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company. “Taking time to reflect on what makes us 100% happy adds another layer of fun to a simple at-home activity, like drawing, and promotes kids’ creative thinking in a new, artistic way.”
Juicy Juice 100% juice has been enjoyed during family mealtime, snack time and activity time for more than 40 years. Available in a wide variety of juicy flavors from fruit punch and strawberry banana to tropical and orange tangerine, Juicy Juice 100% juice is made with no added sugar, no high fructose corn syrup and no artificial sweeteners. Each 8 oz. serving packs one cup of fruit and 100% Vitamin C, making it a great choice that moms and dads love to serve and kids love to drink.
For more inspiration and ideas for staying engaged and entertained while at home, follow Juicy Juice on Facebook, Instagram and Twitter. Learn more about beverage options for the whole family ranging from 100% juice to lower-sugar and organic at JuicyJuice.com and follow along with the Happy Artist Contest at JuicyJuice.com/HappyArtist.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S.. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
Media Contact:
Megan Miller, 347-801-2342
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The 100% juice brand is showing they are 100% thankful for teachers who go above and beyond by giving away more than $30,000 in prizing
STAMFORD, Conn., August 4, 2020 – Year after year, teachers step up for their students by working overtime and dipping into their own savings to outfit their classrooms with back-to-school supplies. When remote learning took over this year, they had to lean in to their own resources even more to keep students motivated and engaged, upping their superhero status tenfold as an essential worker. And as families around the country prepare to go back to school this fall, whether virtual, in-person or a combination of both, one thing remains constant: teachers’ support for their students. This school year, Juicy Juice®, the iconic kids’ beverage brand, is recognizing teachers who navigated the new normal of schooling through the 100% Thankful Teacher Contest and rewarding them with more than $30,000 in prizing.
During the month of August, parents can nominate their kids’ teachers who consistently go above and beyond, especially when schooling went virtual. By visiting JuicyJuice.com/Thankful, parents can submit a brief nomination detailing how their kids’ teacher made a difference in their education. The top 20 entries will be shared online for the entire country to read, be inspired and vote for their favorite. The two winners who receive the most votes will each win a $10,000 grand prize to help them have the best school year yet. All finalists will win a custom prize pack of school year necessities, a supply of Juicy Juice 100% Juice and a Michaels gift card to help ease supply woes.
To help parents and teachers prepare for a school year unlike any other, Juicy Juice is partnering with Lanesha Tabb of Education with an Apron, a K-2 educator with more than 14 years of classroom experience and two elementary students of her own. Through tips and advice found on Juicy Juice’s website, Lanesha will inspire and motivate parents through lessons, resources and relatable experiences as their little students return to school.
“This school year will certainly be an adjustment for parents,” says Tabb, “I’m proud to partner with Juicy Juice as they honor teachers around the country who are working tirelessly to adjust their lesson plans, classrooms and personal lives to make their students’ learning experience as seamless as possible this year.”
“Year after year, we see teachers go above and beyond to make sure students have a productive and engaging classroom experience,” said Ilene Bergenfeld, chief marketing officer at Harvest Hill Beverage Company. “Lanesha is the embodiment of giving 100% to her class, which makes her the ideal partner to help us spotlight teachers and act as a resource to parents during this back-to-school season, no matter what it may look like for them.”
Juicy Juice 100% juice has been enjoyed by families as a back-to-school lunch and snack staple for more than 40 years. Available in 15 juicy flavors, Juicy Juice 100% juice is made with no added sugar, ever, and the delicious sweetness comes straight from the fruit. Each 8 oz. serving packs one cup of fruit and is an excellent source of Vitamin C, making it a great choice that moms and dads can be 100% thankful for this back to school season.
For more information on how families are navigating the back-to-school season and honoring school teachers, follow Juicy Juice on Facebook, Instagram and Twitter. Learn more about beverage options for back to school ranging from 100% juice to lower-sugar and organic at JuicyJuice.com and follow along with the 100% Thankful Teacher contest at JuicyJuice.com/Thankful.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
Media Contact:
Megan Miller, 347-801-2342
# # #
The 100% juice brand is showing they are 100% thankful for teachers who go above and beyond by giving away more than $30,000 in prizing
STAMFORD, Conn., August 4, 2020 – Year after year, teachers step up for their students by working overtime and dipping into their own savings to outfit their classrooms with back-to-school supplies. When remote learning took over this year, they had to lean in to their own resources even more to keep students motivated and engaged, upping their superhero status tenfold as an essential worker. And as families around the country prepare to go back to school this fall, whether virtual, in-person or a combination of both, one thing remains constant: teachers’ support for their students. This school year, Juicy Juice®, the iconic kids’ beverage brand, is recognizing teachers who navigated the new normal of schooling through the 100% Thankful Teacher Contest and rewarding them with more than $30,000 in prizing.
During the month of August, parents can nominate their kids’ teachers who consistently go above and beyond, especially when schooling went virtual. By visiting JuicyJuice.com/Thankful, parents can submit a brief nomination detailing how their kids’ teacher made a difference in their education. The top 20 entries will be shared online for the entire country to read, be inspired and vote for their favorite. The two winners who receive the most votes will each win a $10,000 grand prize to help them have the best school year yet. All finalists will win a custom prize pack of school year necessities, a supply of Juicy Juice 100% Juice and a Michaels gift card to help ease supply woes.
To help parents and teachers prepare for a school year unlike any other, Juicy Juice is partnering with Lanesha Tabb of Education with an Apron, a K-2 educator with more than 14 years of classroom experience and two elementary students of her own. Through tips and advice found on Juicy Juice’s website, Lanesha will inspire and motivate parents through lessons, resources and relatable experiences as their little students return to school.
“This school year will certainly be an adjustment for parents,” says Tabb, “I’m proud to partner with Juicy Juice as they honor teachers around the country who are working tirelessly to adjust their lesson plans, classrooms and personal lives to make their students’ learning experience as seamless as possible this year.”
“Year after year, we see teachers go above and beyond to make sure students have a productive and engaging classroom experience,” said Ilene Bergenfeld, chief marketing officer at Harvest Hill Beverage Company. “Lanesha is the embodiment of giving 100% to her class, which makes her the ideal partner to help us spotlight teachers and act as a resource to parents during this back-to-school season, no matter what it may look like for them.”
Juicy Juice 100% juice has been enjoyed by families as a back-to-school lunch and snack staple for more than 40 years. Available in 15 juicy flavors, Juicy Juice 100% juice is made with no added sugar, ever, and the delicious sweetness comes straight from the fruit. Each 8 oz. serving packs one cup of fruit and is an excellent source of Vitamin C, making it a great choice that moms and dads can be 100% thankful for this back to school season.
For more information on how families are navigating the back-to-school season and honoring school teachers, follow Juicy Juice on Facebook, Instagram and Twitter. Learn more about beverage options for back to school ranging from 100% juice to lower-sugar and organic at JuicyJuice.com and follow along with the 100% Thankful Teacher contest at JuicyJuice.com/Thankful.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
Media Contact:
Megan Miller, 347-801-2342
# # #
Due to Strong Consumer Demand
Fan-favorite flavors returning to store shelves nationwide in time for summer sipping
Stamford, CT, February 27, 2020 – This May, SUNNYD, part of Harvest Hill Beverage Company, will wake up fans’ taste buds with two limited-time only flavors, Watermelon and Lemonade, for the second consecutive summer. The brand is bringing back the fan favorite seasonal flavors back to retail shelves nationwide following their sell-out across much of the U.S. last summer.
Credit the boldly original taste and one-of-a-kind flavors that has fans asking for more. SUNNYD Watermelon is a juicy take on that summertime fruit’s signature sweet taste, with a bold magenta hue that pops off store shelves. This year’s other comeback kid, SUNNYD Lemonade, is like sunshine in a bottle, with a perfectly tart deliciousness that evokes summer Lemonade stand nostalgia.
“Last year’s smash hit performance made it a no-brainer to bring back these made-for summer, 100 percent fun limited-time flavors,” said Jim Gerbo, Chief Marketing Officer of Harvest Hill Beverage Company. “SUNNYD fans pride themselves on their bold originality, a feeling that’s captured in our Watermelon, Lemonade and the rest of our family of flavors.”
The Watermelon and Lemonade limited-time only flavors are available in 6.75-oz., single-serve bottles for on-the-go sipping and 64-oz. multi-serve carafes to cool down those long summer days. Like other SUNNYD flavors, Watermelon and Lemonade are packed with 100% Vitamin C and contain only 60 calories per eight-ounce serving. Retailers are invited to place orders now for product that will ship starting in April, at suggested retail prices of $1.99-$4.99.
Fans are invited to follow all the SUNNYD excitement on Instagram, Facebook, Twitter and YouTube.
About Harvest Hill Beverage Company:
Harvest Hill Beverage Company, based in Stamford, CT, is owned by private equity firm Brynwood Partners, and acquired the SUNNYD brand from J.W. Childs in February 2016. Harvest Hill markets some of America’s most beloved beverage brands, including SUNNYD, JUICY JUICE, LITTLE HUG, and DAILY’S Cocktails. SUNNYD products are widely distributed through leading retailers in the U.S., Canada, and Mexico. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit SunnyD.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
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Due to Strong Consumer Demand
Fan-favorite flavors returning to store shelves nationwide in time for summer sipping
Stamford, CT, February 27, 2020 – This May, SUNNYD, part of Harvest Hill Beverage Company, will wake up fans’ taste buds with two limited-time only flavors, Watermelon and Lemonade, for the second consecutive summer. The brand is bringing back the fan favorite seasonal flavors back to retail shelves nationwide following their sell-out across much of the U.S. last summer.
Credit the boldly original taste and one-of-a-kind flavors that has fans asking for more. SUNNYD Watermelon is a juicy take on that summertime fruit’s signature sweet taste, with a bold magenta hue that pops off store shelves. This year’s other comeback kid, SUNNYD Lemonade, is like sunshine in a bottle, with a perfectly tart deliciousness that evokes summer Lemonade stand nostalgia.
“Last year’s smash hit performance made it a no-brainer to bring back these made-for summer, 100 percent fun limited-time flavors,” said Jim Gerbo, Chief Marketing Officer of Harvest Hill Beverage Company. “SUNNYD fans pride themselves on their bold originality, a feeling that’s captured in our Watermelon, Lemonade and the rest of our family of flavors.”
The Watermelon and Lemonade limited-time only flavors are available in 6.75-oz., single-serve bottles for on-the-go sipping and 64-oz. multi-serve carafes to cool down those long summer days. Like other SUNNYD flavors, Watermelon and Lemonade are packed with 100% Vitamin C and contain only 60 calories per eight-ounce serving. Retailers are invited to place orders now for product that will ship starting in April, at suggested retail prices of $1.99-$4.99.
Fans are invited to follow all the SUNNYD excitement on Instagram, Facebook, Twitter and YouTube.
About Harvest Hill Beverage Company:
Harvest Hill Beverage Company, based in Stamford, CT, is owned by private equity firm Brynwood Partners, and acquired the SUNNYD brand from J.W. Childs in February 2016. Harvest Hill markets some of America’s most beloved beverage brands, including SUNNYD, JUICY JUICE, LITTLE HUG, and DAILY’S Cocktails. SUNNYD products are widely distributed through leading retailers in the U.S., Canada, and Mexico. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit SunnyD.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
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The iconic beverage brand is encouraging families to engage in acts of goodness and committing $15,000 to help continue their good deeds
STAMFORD, Conn., January 7, 2020 – It’s a new year, and a time for new goals and adventures. Resolutions often symbolize what matters most, so this year Juicy Juice®, the iconic kids’ beverage brand, is asking families to remember the importance of simple acts of goodness with the launch of the “Show Your Goodness” Contest. Whether the act is big or small, there are many meaningful ways to do some good and Juicy Juice is celebrating them all.
Today’s new generation of parents are focused on raising kids to show respect and kindness to others. In fact, 40% of parents with kids under age 12 indicate they prefer their children to be kind and compassionate over academically successful (26%).[1]
And, like parents, Juicy Juice also celebrates the goodness in kids. To do so, Juicy Juice is challenging families to kick off the New Year on a ‘good’ note by splitting $15,000 equally amongst 10 recipients. Starting today, families can enter the “Show Your Goodness” Contest through three simple steps:
The top 20 entries will be shared online for the entire country to read, be inspired, and vote for their favorite. The ten who receive the most votes will receive the grand prize of $1,500 each to help continue their acts of goodness.
“Our goal is to translate the goodness found in Juicy Juice beverages into families’ everyday lives by displaying simple acts of goodness that may seem small but make a large impact on others,” said Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company. “From sharing your favorite toy to creating a compost garden or participating in a charity walk, there are endless ways for all members of the family, even little ones, to do good.”
Through January 31, families can enter the “Show Your Goodness” Contest at JuicyJuice.com/ShowYourGoodness. Families are also encouraged to share their good deeds on social media using the hashtag #JJShowYourGoodness to inspire friends and family to join in with their own simple acts.
For more information and to see how families are committed to acts of goodness, families can follow Juicy Juice on Facebook, Instagram and Twitter. Learn more about the newest beverage options ranging from 100% juice to lower-sugar and organic at JuicyJuice.com.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
Media Contacts:
Megan Miller, 347-801-2342
# # #
Sourced to Mintel 2019 Study ↑
The iconic beverage brand is encouraging families to engage in acts of goodness and committing $15,000 to help continue their good deeds
STAMFORD, Conn., January 7, 2020 – It’s a new year, and a time for new goals and adventures. Resolutions often symbolize what matters most, so this year Juicy Juice®, the iconic kids’ beverage brand, is asking families to remember the importance of simple acts of goodness with the launch of the “Show Your Goodness” Contest. Whether the act is big or small, there are many meaningful ways to do some good and Juicy Juice is celebrating them all.
Today’s new generation of parents are focused on raising kids to show respect and kindness to others. In fact, 40% of parents with kids under age 12 indicate they prefer their children to be kind and compassionate over academically successful (26%).[1]
And, like parents, Juicy Juice also celebrates the goodness in kids. To do so, Juicy Juice is challenging families to kick off the New Year on a ‘good’ note by splitting $15,000 equally amongst 10 recipients. Starting today, families can enter the “Show Your Goodness” Contest through three simple steps:
The top 20 entries will be shared online for the entire country to read, be inspired, and vote for their favorite. The ten who receive the most votes will receive the grand prize of $1,500 each to help continue their acts of goodness.
“Our goal is to translate the goodness found in Juicy Juice beverages into families’ everyday lives by displaying simple acts of goodness that may seem small but make a large impact on others,” said Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company. “From sharing your favorite toy to creating a compost garden or participating in a charity walk, there are endless ways for all members of the family, even little ones, to do good.”
Through January 31, families can enter the “Show Your Goodness” Contest at JuicyJuice.com/ShowYourGoodness. Families are also encouraged to share their good deeds on social media using the hashtag #JJShowYourGoodness to inspire friends and family to join in with their own simple acts.
For more information and to see how families are committed to acts of goodness, families can follow Juicy Juice on Facebook, Instagram and Twitter. Learn more about the newest beverage options ranging from 100% juice to lower-sugar and organic at JuicyJuice.com.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
Media Contacts:
Megan Miller, 347-801-2342
# # #
Sourced to Mintel 2019 Study ↑
From organic and lower-sugar options, to new Juicy Juice Juicy Waters and Juicy Juice + Protein, there’s a Juicy Juice for every kid and every occasion
STAMFORD, Conn., August 12, 2019 – Juicy Juice®, the iconic kids’ beverage brand, is celebrating the goodness in kids with an expanded offering of innovative beverages packed with the juicy goodness that kids love and parents can feel great about serving. At the center of this campaign are new better-for-you options: Fruitifuls Organic and Juicy Waters, each delivering the hydration kids need, along with other nutritional benefits, as kids embark on a new school year.
To help spread the goodness, with ideas for snack time, lunchboxes and afterschool sports and other activities, Juicy Juice has partnered with America’s Nutrition Expert® Mitzi Dulan, RD, CSSD, to advise on the importance of making better snack and mealtime choices.
“The functional benefits found in Juicy Juice’s new innovations are important to help children start the new school year strong and balance all the activities that come with it,” said Mitzi Dulan, RD, CSSD. ”With the new beverages, parents can feel good about pairing their kids’ lunches and snacks with Juicy Juice to keep them fueled during every back to school moment.”
“We’re excited to partner with Mitzi to help parents pack the goodness that kids deserve and need in their everyday activities, especially come school time,” said Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company. “Our expanded line of better kids’ beverages provide solutions that parents and kids love.”
New Better-for-You Beverages Options
With the new product additions, families now have a Juicy Juice to pair with every back to school moment. Like all Juicy Juice products, these new innovations contain no added sugar, no high-fructose corn syrup and no artificial sweeteners – the sweetness comes straight from the fruit.
For more back-to-school inspiration, parents can follow along on the Juicy Juice website for tips and recipes that will help maintain goodness all year long. Stay tuned for more new recipes and ideas that celebrate goodness at www.juicyjuice.com.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
About Mitzi Dulan
As America’s Nutrition Expert®, Mitzi is a nationally recognized nutrition and fitness expert who has inspired millions to get fit, being named one of the “Top 20 Nutrition Experts to Follow on Twitter” by The Huffington Post. She is an author, influencer (with over 3.3 million Pinterest followers) and sought after trusted source of information.
Mitzi co-authored The All-Pro Diet: Lose Fat, Build Muscle, and Live Like a Champion with NFL future Hall-of-Famer, Tony Gonzalez. She was the team sports nutritionist for the 2015 World Champion Kansas City Royals for 11 seasons, the Kansas City Chiefs for over 8 seasons, and for the Golden State Warriors. She lives in Kansas City with her husband and two daughters.
Media Contacts:
Megan Miller, 347-801-2342
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From organic and lower-sugar options, to new Juicy Juice Juicy Waters and Juicy Juice + Protein, there’s a Juicy Juice for every kid and every occasion
STAMFORD, Conn., August 12, 2019 – Juicy Juice®, the iconic kids’ beverage brand, is celebrating the goodness in kids with an expanded offering of innovative beverages packed with the juicy goodness that kids love and parents can feel great about serving. At the center of this campaign are new better-for-you options: Fruitifuls Organic and Juicy Waters, each delivering the hydration kids need, along with other nutritional benefits, as kids embark on a new school year.
To help spread the goodness, with ideas for snack time, lunchboxes and afterschool sports and other activities, Juicy Juice has partnered with America’s Nutrition Expert® Mitzi Dulan, RD, CSSD, to advise on the importance of making better snack and mealtime choices.
“The functional benefits found in Juicy Juice’s new innovations are important to help children start the new school year strong and balance all the activities that come with it,” said Mitzi Dulan, RD, CSSD. ”With the new beverages, parents can feel good about pairing their kids’ lunches and snacks with Juicy Juice to keep them fueled during every back to school moment.”
“We’re excited to partner with Mitzi to help parents pack the goodness that kids deserve and need in their everyday activities, especially come school time,” said Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company. “Our expanded line of better kids’ beverages provide solutions that parents and kids love.”
New Better-for-You Beverages Options
With the new product additions, families now have a Juicy Juice to pair with every back to school moment. Like all Juicy Juice products, these new innovations contain no added sugar, no high-fructose corn syrup and no artificial sweeteners – the sweetness comes straight from the fruit.
For more back-to-school inspiration, parents can follow along on the Juicy Juice website for tips and recipes that will help maintain goodness all year long. Stay tuned for more new recipes and ideas that celebrate goodness at www.juicyjuice.com.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
About Mitzi Dulan
As America’s Nutrition Expert®, Mitzi is a nationally recognized nutrition and fitness expert who has inspired millions to get fit, being named one of the “Top 20 Nutrition Experts to Follow on Twitter” by The Huffington Post. She is an author, influencer (with over 3.3 million Pinterest followers) and sought after trusted source of information.
Mitzi co-authored The All-Pro Diet: Lose Fat, Build Muscle, and Live Like a Champion with NFL future Hall-of-Famer, Tony Gonzalez. She was the team sports nutritionist for the 2015 World Champion Kansas City Royals for 11 seasons, the Kansas City Chiefs for over 8 seasons, and for the Golden State Warriors. She lives in Kansas City with her husband and two daughters.
Media Contacts:
Megan Miller, 347-801-2342
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Four in 10 Parents Still Do All of the Cooking, but Kids Can Help with Family-Friendly Holiday Recipes and Table-Decorating Ideas
STAMFORD, Conn., November 28, 2018
Research released today by Juicy Juice®, the iconic kids’ beverage brand that many millennial parents grew up with and are now serving to their own children, finds that the days of relegating kids to a separate table for holiday celebrations are fading fast. Instead, well over half of all parents (61%) will make room for everyone, kids included, at the same table, according to the new Juicy Juice Family Occasions Survey of more than 1,000 U.S. parents, including both moms and dads.
“Families today are busier than ever, especially this time of year, so finding ways to spend more time together is important to parents and that includes holiday dinners,” explained Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company. “To help, Juicy Juice is providing a host of holiday recipes that parents and kids can make and enjoy together at their family’s holiday celebrations.”
What’s on the Holiday Menu?
Despite parents being busier than ever, some traditions remain the same, and home-cooked meals are no exception. According to the Juicy Juice Family Occasions Survey, parents will prepare all (43%) or at least some (51%) of the holiday meal themselves.
The survey found that guests who are asked to bring a dish will most likely contribute something sweet. Two in five parents prefer to bring dessert (41%), rather than a savory dip or appetizer (36%) or beverage (23%), to the holiday celebration. With everyone sitting together, hosts can make a festive drink for the entire table, such as this Juicy Jingle Punch, an apple-flavored, sparkling beverage made with Juicy Juice 100% Juice and cranberry ice cubes. Additional homemade and semi-homemade recipes that are perfect for a shared table or holiday celebration, include:
Who Will Deck the Halls?
According to the survey, nearly every family (90%) plans to get in the festive spirit by decorating their homes for the holidays. In fact, a majority of kids (75%) and parents (53%) alike favor December holidays as their favorite. An easy way for parents to decorate and make the head table more fun for kids is with cheerful place settings. Dress up an ice-cold, refreshing Juicy Juice box as a Frosty Snowman and place one at each child’s seat. This do-it-yourself decoration makes for a festive tablescape and a no-mess beverage during dinner. Juicy Juice also suggests these inexpensive décor and party ideas:
For even more recipe and activity inspiration this holiday season, families can visit www.juicyjuice.com.
Methodology
The Juicy Juice Family Occasions Survey queried 1,004 US parents (n=502 dads; n=502 moms) of children ages 2 to 8 years old. The survey was conducted by Engine for Juicy Juice, with online interviews October 2-7, 2018.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
Media Contacts:
Katie Pfister, 347-801-2150
KPfister@360pr.plus
Michelle Cleveland, 347-789-7581
MCleveland@360pr.plus
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Four in 10 Parents Still Do All of the Cooking, but Kids Can Help with Family-Friendly Holiday Recipes and Table-Decorating Ideas
STAMFORD, Conn., November 28, 2018
Research released today by Juicy Juice®, the iconic kids’ beverage brand that many millennial parents grew up with and are now serving to their own children, finds that the days of relegating kids to a separate table for holiday celebrations are fading fast. Instead, well over half of all parents (61%) will make room for everyone, kids included, at the same table, according to the new Juicy Juice Family Occasions Survey of more than 1,000 U.S. parents, including both moms and dads.
“Families today are busier than ever, especially this time of year, so finding ways to spend more time together is important to parents and that includes holiday dinners,” explained Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company. “To help, Juicy Juice is providing a host of holiday recipes that parents and kids can make and enjoy together at their family’s holiday celebrations.”
What’s on the Holiday Menu?
Despite parents being busier than ever, some traditions remain the same, and home-cooked meals are no exception. According to the Juicy Juice Family Occasions Survey, parents will prepare all (43%) or at least some (51%) of the holiday meal themselves.
The survey found that guests who are asked to bring a dish will most likely contribute something sweet. Two in five parents prefer to bring dessert (41%), rather than a savory dip or appetizer (36%) or beverage (23%), to the holiday celebration. With everyone sitting together, hosts can make a festive drink for the entire table, such as this Juicy Jingle Punch, an apple-flavored, sparkling beverage made with Juicy Juice 100% Juice and cranberry ice cubes. Additional homemade and semi-homemade recipes that are perfect for a shared table or holiday celebration, include:
Who Will Deck the Halls?
According to the survey, nearly every family (90%) plans to get in the festive spirit by decorating their homes for the holidays. In fact, a majority of kids (75%) and parents (53%) alike favor December holidays as their favorite. An easy way for parents to decorate and make the head table more fun for kids is with cheerful place settings. Dress up an ice-cold, refreshing Juicy Juice box as a Frosty Snowman and place one at each child’s seat. This do-it-yourself decoration makes for a festive tablescape and a no-mess beverage during dinner. Juicy Juice also suggests these inexpensive décor and party ideas:
For even more recipe and activity inspiration this holiday season, families can visit www.juicyjuice.com.
Methodology
The Juicy Juice Family Occasions Survey queried 1,004 US parents (n=502 dads; n=502 moms) of children ages 2 to 8 years old. The survey was conducted by Engine for Juicy Juice, with online interviews October 2-7, 2018.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
Media Contacts:
Katie Pfister, 347-801-2150
KPfister@360pr.plus
Michelle Cleveland, 347-789-7581
MCleveland@360pr.plus
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Influencer-driven, content-generating “Show Your Bold” contest challenges teens to put their originality to the test
Stamford, CT, November 1, 2018 – SUNNYD today launched the next phase of its brand makeover with a national contest encouraging its target audience, Generation Z teens, to show what makes them boldly original: any kind of special talent, passion or skill, with the emphasis squarely on “any.” The contest, titled “Show Your Bold,” is now live at SDShowYourBold.com, revamped social media channels and through its “Bold Originals,” a new group of diversely gifted and influential teens that embody what it means to be Boldly Original.
Through the contest, SUNNYD aims to create an online movement inspiring members of Gen Z to flaunt their own flavor of originality. That spirit is embodied in SUNNYD’s “Bold Originals,” a cadre of influencer teens consisting of professional dancers seen on The Ellen DeGeneres Show and World of Dance, Taylor and Reese Hatala; bow tie designer and entrepreneur Mo Bridges of Mo’s Bows; skateboarder, surfer and current Dancing with the Stars Junior contestant Sky Brown; and MasterChef Junior finalist Josh Reisner. Each “Bold Original” was hand-selected by SUNNYD based on their unique skill and original style to create videos and other call-to-actions across their platforms, urging their loyal audiences to put their own “bold” on display.
“’Show Your Bold’ brings to life everything SUNNYD is about, and that is being one-of-a-kind, and not afraid to show it,” said Miguel Katigbak, Marketing Manager of SUNNYD brand owner Harvest Hill Beverage Company. “Whether sharing their talents, goals or plans to change the world, Gen Z is a group that doesn’t demur from sharing what they love to do, and do best, so we can’t wait to see what comes in.”
Entrants must create a video showcasing their one-of-a-kind skill, individual style or noble goal they are working towards, then upload a video or submit a video link to the contest website. SUNNYD will then select 3 Grand Prize winners of a $1,000 cash prize, SUNNYD gear package and a feature on SUNNYD’s revamped social media pages. The contest runs through January 2, 2019, and winners will be announced in January 2019.
For more information and rules and regulations, please visit: www.sdshowyourbold.com.
About Harvest Hill Beverage Company
Harvest Hill Beverage Company, based in Stamford, CT, is owned by private equity firm Brynwood Partners, and acquired the SUNNYD brand from J.W. Childs in February 2016. Harvest Hill markets some of America’s most beloved beverage brands, including SUNNYD, JUICY JUICE, LITTLE HUG, and DAILY’S Cocktails. SUNNYD products are widely distributed through leading retailers in the U.S., Canada, and Mexico. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit SUNNYD.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
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Influencer-driven, content-generating “Show Your Bold” contest challenges teens to put their originality to the test
Stamford, CT, November 1, 2018 – SUNNYD today launched the next phase of its brand makeover with a national contest encouraging its target audience, Generation Z teens, to show what makes them boldly original: any kind of special talent, passion or skill, with the emphasis squarely on “any.” The contest, titled “Show Your Bold,” is now live at SDShowYourBold.com, revamped social media channels and through its “Bold Originals,” a new group of diversely gifted and influential teens that embody what it means to be Boldly Original.
Through the contest, SUNNYD aims to create an online movement inspiring members of Gen Z to flaunt their own flavor of originality. That spirit is embodied in SUNNYD’s “Bold Originals,” a cadre of influencer teens consisting of professional dancers seen on The Ellen DeGeneres Show and World of Dance, Taylor and Reese Hatala; bow tie designer and entrepreneur Mo Bridges of Mo’s Bows; skateboarder, surfer and current Dancing with the Stars Junior contestant Sky Brown; and MasterChef Junior finalist Josh Reisner. Each “Bold Original” was hand-selected by SUNNYD based on their unique skill and original style to create videos and other call-to-actions across their platforms, urging their loyal audiences to put their own “bold” on display.
“’Show Your Bold’ brings to life everything SUNNYD is about, and that is being one-of-a-kind, and not afraid to show it,” said Miguel Katigbak, Marketing Manager of SUNNYD brand owner Harvest Hill Beverage Company. “Whether sharing their talents, goals or plans to change the world, Gen Z is a group that doesn’t demur from sharing what they love to do, and do best, so we can’t wait to see what comes in.”
Entrants must create a video showcasing their one-of-a-kind skill, individual style or noble goal they are working towards, then upload a video or submit a video link to the contest website. SUNNYD will then select 3 Grand Prize winners of a $1,000 cash prize, SUNNYD gear package and a feature on SUNNYD’s revamped social media pages. The contest runs through January 2, 2019, and winners will be announced in January 2019.
For more information and rules and regulations, please visit: www.sdshowyourbold.com.
About Harvest Hill Beverage Company
Harvest Hill Beverage Company, based in Stamford, CT, is owned by private equity firm Brynwood Partners, and acquired the SUNNYD brand from J.W. Childs in February 2016. Harvest Hill markets some of America’s most beloved beverage brands, including SUNNYD, JUICY JUICE, LITTLE HUG, and DAILY’S Cocktails. SUNNYD products are widely distributed through leading retailers in the U.S., Canada, and Mexico. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit SUNNYD.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
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