HARVEST HILL BEVERAGE COMPANY INTRODUCES LOWER-SUGAR JUICY JUICE® SPLASHERS ORGANIC FOR A BETTER BACK TO SCHOOL

New Juicy Juice Splashers Organic Pouch Option is Sure to Make Parents and Kids Smile

STAMFORD, Conn., July 31, 2018 –

To help send kids back to school happy, Juicy Juice®, the iconic kids’ beverage brand, has launched a new lower-sugar, organic product line, Juicy Juice Splashers Organic. A refresh of the original pouch option, Juicy Juice Splashers Organic is made with the same delicious taste and joins the brand’s complete better-for-you lineup, including Juicy Juice 100% Juice, Juicy Juice Fruitifuls Organics and Juicy Juice Organics.

A recent Organic Trade Association survey found that millennial parents are currently the largest segment of organic shoppers in the U.S. With 80 percent of the generation expected to become parents in the next 10 to 15 years, organic product offerings are likely to grow as more millennials look for clean options for kids. Now, when parents reach for organic food and beverages at the grocery store, they can continue to choose favorite childhood brands like Juicy Juice.

“As a brand committed to delivering products parents can feel good about and kids love, we are excited to offer families a wider array of organic juice beverage options,” said Ilene Bergenfeld, chief marketing officer of Harvest Hill Beverage Company. “These Juicy Juice organic products are available at a great value where parents already shop, making better-for-you beverages more accessible for all families.”

Juicy Juice Organic Offerings

Now USDA-certified organic, Juicy Juice Splashers Organic is a refreshing blend of organic fruit juice and filtered water, with 50 percent less sugar than the leading juice.1 Available at major grocery retailers nationwide in three fruity flavors — Fruit Punch, Berry Lemonade and Tropical Twist — Juicy Juice Splashers Organic provides 100 percent Vitamin C in every six-ounce, single-serve pouch.

Like all Juicy Juice products, the brand’s organic lines contain no high fructose corn syrup and no artificial sweeteners, delivering big flavors without any unwanted ingredients. The sweetness comes straight from the fruit.

Served in 6.75-ounce eight-packs in four kid-favorite flavors — Apple Quench, Berry Cherry Burst, Orange Strawbana Blast and Punch Splash — Juicy Juice Fruitifuls Organics contains 35 percent less sugar than the leading juice2 and a half cup of fruit in every juice box. Additionally, Juicy Juice Organics 100% Juice, which comes in single-serve and multi-serve formats in Apple and Fruit Punch, is filled with delicious flavor and a great source of Vitamin C.

Like all Juicy Juice products, the brand’s organic lines contain no high fructose corn syrup and no artificial sweeteners, delivering big flavors without any unwanted ingredients. The sweetness comes straight from the fruit.

Served in 6.75-ounce eight-packs in four kid-favorite flavors — Apple Quench, Berry Cherry Burst, Orange Strawbana Blast and Punch Splash — Juicy Juice Fruitifuls Organics contains 35 percent less sugar than the leading juice2 and a half cup of fruit in every juice box. Additionally, Juicy Juice Organics 100% Juice, which comes in single-serve and multi-serve formats in Apple and Fruit Punch, is filled with delicious flavor and a great source of Vitamin C.

About Harvest Hill Beverage Company

Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.

1Juicy Juice Splashers® products contains nine grams of sugar compared to the leading juice at 21 grams of sugar per serving.

2Juicy Juice® Fruitifuls™ products contains 14 grams compared to the leading juice at 22 grams of sugar per serving.

Media Contacts:
Katie Pfister, 347-801-2150
KPfister@360pr.plus

Michelle Cleveland, 347-789-7581
MCleveland@360pr.plus

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