JUICY JUICE® TEAMS UP WITH FOOD NETWORK STAR JEFF MAURO TO LAUNCH FLAVOR EXPLORATION CAMPAIGN
Celebrity Chef Jeff Mauro Dishes Original Recipes and Helpful Tips for Families
STAMFORD, Conn., February 6, 2018 – Juicy Juice®, the iconic kids’ beverage brand, is embarking on an effort to help families discover a world of flavors with its popular 100% juice line, inspiring kids to expand their taste palates. With help from Chef Jeff Mauro, host of Food Network’s hit daytime show The Kitchen, Juicy Juice will unveil a Flavor Exploration website with exclusive content for families, including original recipes, helpful cooking tips and an upcoming three-part video series. The website will also feature fun, flavor-filled games, puzzles and activities for families, with a chance to win daily prizes.
“With 16 flavor varieties of 100% juice from Berry to Passion Dragonfruit, Juicy Juice offers better-for-you options that encourage kids to expand their taste palates,” commented Ilene Bergenfeld, chief marketing officer at Harvest Hill Beverage Company. “Chef Jeff shares our commitment to food and family, and we’re thrilled to partner with him to make it easy for parents and fun for kids to discover something new together.”
Approximately 40 percent of millennials today are now parents. With a global outlook, these parents take pride in introducing their children to the world around them – through food, family meal time and more. In fact, according to a recent Foresight Factory study1, nearly 75 percent of millennial moms are self-proclaimed foodies who make a point of introducing young kids to different cuisines and flavors.
“Fun and flavorful foods and drinks not only encourage kids to try new cuisines, but have the power to teach them about different cultures at lunch time, snack time or even special occasions,” said Mauro. “I’m excited to bring my love for globally inspired dishes to families with Juicy Juice and show parents just how easy it is to explore new flavors, even in unexpected places like the juice aisle.”
Flavor Exploration Website
Consumers can visit the Juicy Juice Flavor Exploration website at www.JuicyJuice.com/flavorfulfun, a family-friendly resource with all of Chef Jeff’s exclusive content, including flavorful recipes, tips and an upcoming three-part video series. While on the website, parents and kids can play flavor-filled activities and games, like a fruit memory match game, and learn fun facts about global fruits inspired by all 16 of the brand’s 100% juice flavor varieties – from Passion Dragonfruit to Orange Tangerine and, of course, everyday kid-favorites like Apple. Families can also unlock special Juicy Juice savings and spin the virtual Flavor Wheel for the chance to win daily gift card prizes, now through April 30.
About Harvest Hill Beverage Company
Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit www.HarvestHill.com.
About Jeff Mauro
Emmy-nominated Chef Jeff Mauro was born and raised in Chicago, where he was determined from an early age to become the funniest chef in the world. Today, Jeff is cohost of Food Network’s hit daytime show The Kitchen and the star of the network’s Sandwich King. He is the proud partner and executive chef of Pork & Mindy’s restaurants and retail line of sauces, meats and legendary Pig Candy. Throughout his career, he has appeared on Good Morning America, The Today Show, Late Night with Jimmy Fallon, The Steve Harvey Show, Food Network’s Chopped and Cupcake Wars, and more. He still lives in Chicago with his family.
1“Gen Z USA: Food and Eating, 2017,” Foresight Factory, New York, 2017.
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Michelle Cleveland, 347-789-7581